2018 Texas Downtown Conference Schedule

All sessions and events will take place at the Holiday Inn Marina unless noted otherwise.

Tuesday, November 6

12:30 PM - 4:30 PM | Registration

Foyer

Registration for attendees and exhibitors.

1:00 PM - 4:30 PM | Workshop: Downtown Development - An Integral Part of a Community's Economic Development Strategy

Padre AB

In this workshop you’ll learn from TDA members who have active downtown revitalization efforts underway as part of larger economic development efforts. 

Jorge Quirino will share information about the impact of incentives on Lubbock’s downtown and how their efforts can be duplicated in other communities.

Denea Hudman and Jamie Wyatt will discuss creative ways to attract, engage, and maintain a relationship with a downtown developer without a big budget. 

Michaela Dollar will focus on the links between downtown development and a community's overall economic development strategy, as well as how a successful downtown can attract primary job providers and new industries by creating an authentic sense of place and accessible amenities.

Michaela Dollar, City of Georgetown Economic Development
Denea Hudman, Quitman Development Corporation
Jorge Quirino, Lubbock Economic Development Alliance
Jamie Wyatt, Colonial Construction

Included with full registration.  Separate registration is available for this workshop only.

2:00 PM - 5:00 PM | Anice Read Fund Silent Auction Donation Drop Off

Marina View Room

The Anice Read Fund supports downtown projects and programs across Texas.  Show your support by donating to our annual silent auction scheduled for Wednesday evening prior to the Awards Gala.  

Travel packages, locally made arts and crafts, and unique items are all welcome.  And of course, you should take some time to bid on items donated by other folks as well...

Thank you for your support of Texas downtowns!

3:30 PM - 4:30 PM | Downtown 101

Padre CD

Overview of downtown and commercial district development and revitalization.  Great information for new professionals and communities just getting started with downtown programs.

Debbie Charbonneau, City of Huntsville and 2018 TDA Board President

5:00 PM - 5:30 PM | Newcomers Reception

Texas Surf Museum

First time conference attendees and new TDA members are invited to meet board members and network at this special event.  *Included with full conference registration.  First time attendees and new members only.  

5:30 PM - 7:00 PM | Opening Reception

Texas Surf Museum

All conference attendees are invited to our opening reception at the Texas Surf Museum, the only museum in Texas dedicated to surfing.  TSM opened in 2005 to showcase the history of surfing and the Lone Star State's unique place in that history.  Join us for heavy appetizers, networking, and fun before you start exploring Downtown Corpus Christi on your own.  *Included with full conference registration.  

Wednesday, November 7

7:30 AM - 8:30 AM | Networking Breakfast

Texas Riveria Ballroom

Included with full and one-day registrations. 

7:30 AM - 4:00 PM | Anice Read Fund Silent Auction Donation Drop Off

Marina View Room

The Anice Read Fund supports downtown projects and programs across Texas.  Show your support by donating to our annual silent auction scheduled for Wednesday evening.  

Travel packages, locally made arts and crafts, and unique items are all welcome.  And of course, you should take some time to bid on items donated by other folks as well...

Thank you for your support of Texas downtowns! 

7:30 AM - 4:00 PM | Exhibitor Hall Open

Foyer

Visit our exhibitors to learn about products and services for your downtown.  

7:30 AM - 5:00 PM | Registration

Foyer

For conference attendees.

8:30 AM - 9:00 AM | Welcome

Texas Riveria Ballroom

Debbie Charbonneau, City of Huntsville and 2018 TDA Board President, and guests welcome attendees to Corpus Christi.

9:00 AM - 10:00 AM | Opening Keynote: Jon Schallert

Texas Riveria Ballroom

The New Rules of Business Success:  How to Make Your Downtown an Irresistible Destination

In this opening session, Jon Schallert demonstrates how downtowns large and small are reinventing themselves as “Consumer Magnets” using his 14-step Destination strategy that pulls in both locals and tourists. Attendees will hear how his “Destination Business Strategy” relies on empowering local entrepreneurs to create 1-of-a-kind businesses and then market their uniqueness to the world.

Attendees will leave inspired, laughing, and filled with insight that they will want to share with their communities.

Jon Schallert, The Schallert Group

10:00 AM - 10:30 AM | Networking Break

Foyer

Connect with other TDA members and learn about products, services, and places from our exhibitors.

10:30 AM - 11:30 AM | Managing Your Organization for Success

Padre AB

In this hour-long presentation, Alysia Cook will cover the Top 10 things you can implement immediately in your organization to make an impact and manage it for success. This workshop is for nonprofit organizations that serve communities or regions, such as Downtown Development organizations, Main Streets, Chambers of Commerce, Economic Development Corporations or other community nonprofits. 

Alysia Cook, Opportunity Strategies, LLC

10:30 AM - 11:30 AM | Go Beyond the Road with TxDOT

Padre CD

This session will highlight ways that Texas Downtowns and Main Streets can work with TxDOT historians to tell the history of their towns and of transportation. Following an overview presentation of what TxDOT historians and archeologists do, this presentation will then highlight the planned history work around the replacement of the Harbor Bridge in Corpus Christi. The presentation will tell the story of the bridge as well as the historically African American Northside neighborhood and the D.N. Leathers Housing Project.

Rebekah Dobrasko, Texas Department of Transportation

10:30 AM - 11:45 AM | Field Session: Downtown Corpus Christi Focus on the Arts

Offsite

Downtown Corpus Christi is home to a variety of public art projects including their unique Miradors del Mar, vibrant building murals, sculpture and art parks, and electrical box murals. During this field session you’ll learn about the history of the downtown arts movement and how different partners have contributed.  Be ready to take lots of photos and wear comfortable shoes.

Cheryl Votzmeyer, K Space Contemporary

11:30 AM - 1:30 PM | Lunch on your own

Offsite

Downtown Corpus Christi has a variety of dining options.  Enjoy exploring!

1:30 PM - 2:30 PM | The Making of Purposeful and Meaningful Space

Padre AB

Revitalization of historic downtowns is a major component of any efforts aiming at creating a sustainable community. Maintaining vibrant and attractive downtown historic center contribute to the social, economic, and environmental sustainability for a community. This is accomplished by capitalizing on the unique history and identity of downtown districts and leveraging their physical, cultural, and economic assets in vibrant urban environment that promote economic growth and attract local residences and visitors alike. A collection of design proposals led by students from the Architectural Program at Texas Southmost College (TSC) explore the making of "spaces" that promote social interaction and tackle a variety of interrelated urban issues such as revitalization of downtown areas, accessibility, historical preservations, and affordable housing. Conducted in collaboration with city planning departments and local nonprofit organizations, the featured projects are part of service learning experiences fostering social responsibilities and creativity among future designers and architects from the Lower Rio Grande Valley (LRGV).

Murad Abusalim, Ph.D., Texas Southmost College

1:30 PM - 2:30 PM | Downtown Construction: Cautionary Tales

Padre CD

Downtown construction can wreak havoc for downtown businesses, residents, and visitors. Join this session to learn from fellow TDA members about challenges, perceptions, and solutions. 

Courtney Ainsworth, City of Round Rock
Alyssa Barrera, Corpus Christi Downtown Management District
Julie Glover, City of Denton

1:30 PM - 2:45 PM | Field Session: Programming a Downtown Park

Offsite

Downtown parks can be active spaces that feature engaging programming and highlight local culture.  This field session will focus on Artesian Park, the third oldest public park in Texas, and La Retama, a tiny downtown park that is home to First Friday Art Walk and other events and festivals.  

Colette Rye, Corpus Christi Downtown Management District

2:30 PM - 3:00 PM | Networking Break

Foyer

Connect with other TDA members and learn about products, services, and places from our exhibitors.

3:00 PM - 4:00 PM | Strengthening your Downtown through the Arts!

Padre AB

Texans for the Arts, the statewide arts advocacy organization, proposes a conversation around arts funding, arts leadership and arts advocacy and how all three - working together - can have an impact on your community.  Learn how to make your voice heard in the legislative process - from municipal to state to national - to ensure that the arts play a critical role in celebrating the unique identity of each of your communities.

Ann Graham, Texans for the Arts

3:00 PM - 4:00 PM | What's New in Social Media: Engagement, Trends, and Best Practices

Padre CD

Not your average social media session, this interactive program will kick off with a self-scored Social Media Report Card to help attendees gauge their current social presence and success. Following the self-assessment, speakers will touch on topics of branding, content and scheduling, engagement and recent changes on Facebook and Instagram. Did we mention this session is interactive? Come ready to speak up, play games, have fun and walk away with best practices and tools to help you develop customized social media strategies for your Downtown page(s).

Josie Falletta, City of San Marcos
Emily Zertuche, Corpus Christi CVB

3:00 PM - 4:15 PM | Field Session: Tranforming a Large Downtown Complex into Multiple Uses

Offsite

Water Street Market is a family friendly development in Downtown Corpus Christi and a great example of how a large complex can be transformed into multiple uses.  Art, culture, live music, unique foods, nightlife and shopping can all be found at the Market, which attracts both locals and visitors.  The field session will be led by the owner/developer so there will be plenty of opportunities to ask questions about the process and the vision for this unique property.

Richard Lomax, Water Street Market

5:30 PM - 6:45 PM | Anice Read Fund Event

Marina View Room

Join us for light appetizers and beverages during our annual silent auction benefitting the Anice Read Fund.  The Fund awards grants for downtown projects and programs across Texas and this is a great way to show your support by bidding on donated travel packages, local arts and crafts, and other unique items from Texas downtowns. 

Thank you for your support!

7:00 PM - 9:00 PM | Awards Gala

Texas Riveria Ballroom

The TDA President's Awards Gala is where we recognize the outstanding places, projects, and people of Texas Downtowns.  The Gala is included with full and one-day conference registrations but if you need extra tickets be sure to buy them early since this event always sells out.

9:00 PM - 11:00 PM | Hospitality Suite - Sponsored by Range Realty

Holiday Inn Marina

We're grateful for the support of Range Realty!

Thursday, November 8

7:30 AM - 4:00 PM | Exhibit Hall Open

Foyer

Visit our exhibitors to learn about products and services for your downtown.  

7:30 AM - 5:00 PM | Registration

Foyer

For conference attendees.

8:00 AM - 9:00 AM | TDA Annual Meeting and Breakfast

Texas Riveria Ballroom

Join us for the TDA annual meeting for updates and announcements, including voting for board of director candidates and announcement of 2018 Anice Read grant recipients.  *Included with full and one-day registrations. 

9:00 AM - 10:00 AM | Is Your Event Dead or Does It Just Need Resuscitation?

Padre AB

Volunteers and enthusiasm are dwindling. Attendance and revenues are dropping. No one is taking selfies or posting about how much fun they're having. You've moved into the dreaded Spiral of Blah and your event is a Been There Done That Won't Be Back experience.  Don't give up! It's possible to revitalize an event in ways that are true to your vision and double, or even triple, the economic impact for your community. Learn from recent examples and get solid ideas for where to start, what to expect and how to know when it's time to move on to something new.

Vicky Soderberg, Cygnet Strategies

9:00 AM - 10:00 AM | Who is Visiting Your Downtown? The Role of Visitor Analysis in Downtown Development

Padre CD

Most downtowns have relatively small populations and rely on visitors from both within and outside the city limits to support downtown businesses. If you try to recruit new businesses to the downtown area based on population alone, it can be tough to prove your downtowns market potential. In this session, well explain techniques that can be used to understand who is visiting downtown to work or play, where those visitors come from, and the types of stores and restaurants they prefer to visit. Learn how to integrate visitor data into your downtown development strategy.

Lisa McCay, Buxton

9:00 AM - 10:15 AM | Field Session: Downtown Corpus Christi Focus on the Arts

Offsite

Downtown Corpus Christi is home to a variety of public art projects including their unique Miradors del Mar, vibrant building murals, sculpture and art parks, and electrical box murals. During this field session you’ll learn about the history of the downtown arts movement and how different partners have contributed.  Be ready to take lots of photos and wear comfortable shoes. 

Cheryl Votzmeyer, K Space Contemporary

10:00 AM - 10:30 AM | Networking Break

Foyer

Connect with other TDA members and learn about products, services, and places from our exhibitors.

10:30 AM - 11:45 AM | Solving the Downtown Parking Problem

Padre AB

Parking is one of the most talked about, and often debated, topics within our downtown environment.  Do you have enough parking?  Do you have empty parking lots causing blight?  Are employees taking up all of the on-street parking spaces?  A common way to find answers and solutions to your parking woes is by performing a parking study.  A parking study reviews your current conditions, predicts future parking requirements based on development, and provides recommendations to right-size your parking system and to operate it efficiently.  Join us for a discussion that reviews the particular steps and stages of a parking study and recommendations for how to conduct one in your downtown.

Alyssa Barrera, Corpus Christi DMD
Jaime Snyder, Walter P. Moore

10:30 AM - 11:45 AM | Trend Hacking: How to Make Trends Work #IRL

Padre CD

In marketing there’s always something shiny and new to ogle, but oftentimes it comes with an equally shiny price tag. Fret not, the team from Rhyme & Reason Design has found a solution, Trend Hacking. Learn more how you can make the trends work for your organization, your target market and your budget in this one-hour, hands-on break-out session.

Scarlett Rosier, Rhyme and Reason

10:30 AM - 11:45 AM | Field Session: Programming a Downtown Park

Offsite

Downtown parks can be active spaces that feature engaging programming and highlight local culture.  This field session will focus on Artesian Park, the third oldest public park in Texas, and La Retama, a tiny downtown park that is home to First Friday Art Walk and other events and festivals.  

Colette Rye, Corpus Christi Downtown Management District

11:45 AM - 1:30 PM | Lunch on your own

Offsite

Go explore downtown like a local!

1:30 PM - 2:30 PM | Downtown Corpus Christi Festivals

Padre AB

Downtown music festivals can be an excellent way to attract visitors and residents.  In this session you’ll learn about a variety of successful Corpus Christi events, strategies to attract attendees, marketing opportunities, and more.

Heidi Hovda, Corpus Christi CVB
Casey Lain, House of Rock
Michelle Smythe, K SpaceContemporary
Michael Treiber, Cassidy's Irish Pub

1:30 PM - 2:30 PM | Media Matters

Padre CD

Navigating the landscape of media these days requires planning ahead, knowing how your local media operates and controlling your message.  The presentation will cover the following:  how to write an effective press release; gaining positive publicity for your downtown; how to handle negative stories; and what to do when crisis strikes.  Sandy has over 30 years of journalism and communications experience and brings practical real world knowledge to this topic.

Katelyn Brown, Downtown Bryan Association
Sandy Farris, Downtown Bryan Association

1:30 PM - 2:45 PM | Field Session: Tranforming a Large Downtown Complex into Multiple Uses

Offsite

Water Street Market is a locally owned, family friendly development in Downtown Corpus Christi and a great example of how a large complex can be transformed into multiple uses.  Art, culture, live music, unique foods, nightlife and shopping can all be found at the Market, which attracts both locals and visitors.  The field session will be led by the owner/developer so there will be plenty of opportunities to ask questions about the process and the vision for this unique property.

Richard Lomax, Water Street Market

2:30 PM - 3:00 PM | Networking Break

Exhibitor area

Connect with other TDA members and learn about products, services, and places from our exhibitors.

3:00 PM - 4:15 PM | Closing Keynote: Norma Miess

Texas Riveria Ballroom

Your efforts are crucial for the success of your community! Downtown revitalization produces tangible economic impact and enhanced quality of life for all sectors of the community. Knowing that everyone benefits from a healthy and vibrant downtown, we invite everyone to also be proactively engaged in the revitalization program. So, why is it that many organizations struggle to build the community’s buy-in and continued engagement as well as investment in the efforts? Join Norma Ramirez de Miess as she helps us take a closer look at how we can build the case for our efforts. She will address how to go beyond working hard in projects and activities to elevate the role of our organizations and send us home with renewed energy and motivation, and strategic tools to promote the impact of our efforts in growing strong local economies, enhancing community activity, and building communities everyone can proudly enjoy.

Norma Miess, National Trust for Historic Preservation

5:30 PM - 9:00 PM | A Night in Downtown Corpus Christi

Bar Under the Sun

Join us at BUS in Downtown Corpus Christi for a seafood boil, entertainment, and networking.  BUS is a unique adaptive reuse of a former bus station into a bar/restaurant/event venue.  *Ticketed event.

Friday, November 9

9:00 AM - 12:00 PM | Brunch and Learn: Time Management

Padre AB

Built around the Big Rocks, Little Rocks  philosophy, a Comprehensive Calendar is designed to help leaders create a calendar system that works for them, not against them one that provides a solid, reasonable, structural base to ensure they are acting on their most important long-term priorities and commitments, while still providing the flexibility they need to respond to day-to-day responsibilities. Our presentation will walk through the basics for how leaders can put together their own Comprehensive Calendar.

Nathan Ryan, Blue Sky Partners

Please note:  **Field sessions are included with registration and do not require separate ticket purchase.  Field session attendees will be walking to various locations so wear comfortable shoes.

Conference Hosts

Corpus Christi Downtown Management District

Sponsors

Corpus Christi Downtown Management District
The Schallert Group
PWR Visual Media
City of Garland
City of Georgetown
Range Realty
Willdan
City of McKinney Main Street and McKinney CVB
City of Waxahachie and Waxahachie CVB
City of Clifton
City of Mansfield EDC
Artificial Ice Events

Downtown Bryan 
Mansfield CVB

Exhibitors

Architexas
Bastrop County
City of Georgetown
Corpus Christi DMD
Cygnet Strategies
Downtown Decorations
Komatsu Architecture
Level 5 Design Group
Macrostie Historic Advisors
Ogee
Opportunity Strategies
Pacheco Koch
Paul Reynolds Video Services
Texas Comedies
Texas Department of Transportation
Texas Commission on Environmental Quality
The Schallert Group
Willdan