Contact Texas Downtown Association
For additional information you may contact:
Texas Downtown Association
Texas Downtown Association
P.O. Box 546
Austin, Texas 78767-0546
Texas Downtown Association Board Members
Kyle Kramm, President, Seguin
Kyle has served as the Main Street and CVB Director for the City of Seguin since June 2014. In this role he actively works to preserve the unique architecture in Seguin while encouraging the continued revitalization of downtown.
Aaron Werner, Vice President, McKinney
Aaron is the Main Street Program Coordinator in Historic Downtown McKinney. He started working for the City of McKinney in 2014 and moved into the Program Coordinator position in 2016. CNN Money declared McKinney as the 3rd fastest growing City in U.S. and our historic downtown is the heart of it all.
Melida Heien, Treasurer, Longview
Melida Heien is currently serves as the Main Street Coordinator for the City of Longview. She began her downtown career as the Executive Director for Pekin Main Street in Pekin, Illinois in 2010 and moved to Texas in 2014 to serve as the Main Street manager for the City of Kilgore. In her free time, she enjoys traveling, visiting roadside oddities and CrossFit.
Melinda Brown, Secretary, Plainview
Melinda has served as the city's Main Street Director since January 2015. She also serves as the Convention and Visitors Bureau Coordinator and has most recently assumed responsibilities of managing the Fair Theater.
Debbie Charbonneau, Immediate Past President, Taylor
Debbie is a certified Main Street Manager who has been active in the tourism and downtown industries for quite a while. She currently serves as the manager of City of Taylor Main Street. Her mother's family was one of the first 300 to come to Texas, so she is truly a Texas "girl".
Beverly Abell, Mesquite
Beverly Abell, Downtown Development Manager for the City of Mesquite, has a 25-plus-year career in downtown revitalization. She has managed five award-winning local programs and served as a program associate for the National Main Street Center. A former TDA president, Abell was recipient of the first Susan Campbell Award for Professional Excellence. Previous to her downtown revitalization career, Abell worked as a newspaper reporter and photographer.
Andrea Barefield, Waco
Andrea is the Executive Director of the Texas Brazos Trail Region - part of the Texas Heritage Trails Program. Before joining the Texas Brazos Trail Region, Andrea was the Main Street Manager for City Center Waco. There, she was able to develop, cultivate, and grow a sense of community in Downtown Waco through historic preservation, economic development, and placemaking. Andrea was also recently elected to serve on the Waco City Council.
Cristina Odenborg Burns, Midland
Cristina is the Downtown Development Coordinator for the City of Midland. She began working for the City of Midland as a city planner in 2014 and has served in her current position since 2016. She holds a Master of Urban Planning and Bachelor of Science in Urban and Regional Planning from Texas A&M University and recently received her American Institute of Certified Planners (AICP) certification. Cristina is always looking for new, feasible ideas for downtown Midland and enjoys exploring other Texas downtowns in her free time.
Alysia Cook, Opportunity Strategies, LLC
Alysia owns Opportunity Strategies LLC, a community and economic development consulting firm. She has been helping communities with customized training and strategic planning for over 20 years and is an international public speaker.
Steve Dieterichs, Abilene
Steve has worked at the nexus of downtown/economic development and destination marketing for the last decade and was selected in 2018 to serve as the first executive director of the Abilene Downtown Initiative. He has a particular interest in mixed-use and residential real estate development, is well-versed in various tax credit programs, and jokingly claims to have rudimentary understanding of the “dolphin language” spoken by developers. Steve is a Certified Tourism Executive, holds a sales license from the Texas Real Estate Commission and holds certification in basic economic development. As a side hustle, he helps developers identify historic buildings outside of Abilene for adaptive reuse projects.
Donna Dow, Denison
Donna is the Main Street Director and Historic Preservation Officer in Denison. She began this position in October 2010 after serving as Durant Oklahoma's Main Street Director for the program's first 13 1/2 years.
Josie Falletta, San Marcos
Josie is the Main Street Program Coordinator for historic Downtown San Marcos. She is passionate about vibrant downtowns and loves learning best practices from other cities by wandering their streets. When not planning events, promoting downtown or dreaming big for her community, Josie can be found relaxing in the San Marcos River after a long bike ride with friends.
Christine Gossett, Denton
Christine has been promoting Denton since 1995 when she started her professional career. In 2003 Christine joined the Denton Main Street program and has worked with the downtown merchants and managed the non-profit Denton Main Street Association (DMSA) board and membership ever since. In addition, she also serves the Denton CVB team as Visitor Services Director. She oversees all aspects of the Discover Denton Welcome Center on the historic downtown Denton square.
Sarah O'Brien, Smithville
Since 2003 Sarah has worked in rural communities honing her event planning skills, downtown revitalization know how, media relations savvy, and community development expertise. Sarah has worked served a variety of roles in Cleburne, Nacogdoches, Marshall and Bastrop. She previously served as TDA board president from 2013-2014.
Robert Smith, Garland
Robert is a Garland-based commercial real estate developer and manager specializing in downtown redevelopment and revitalization. His goal is to create an "authentic sense of place one building at a time". He received his Masters Degree from SMU in Liberal Arts and his Bachelor's Degree of Business Adminstration Degree in Real Estate and Insurance from Baylor University.
Dan Decker, Ex Officio, TTIA
Dan Decker is President and CEO of the Texas Travel Industry Association - the umbrella organization and leading advocate for the state’s travel industry. TTIA works aggressively to strengthen the Texas travel industry and increase awareness of the industry as a major job creating force and economic driver that improves the quality of life for all Texans.
Debra Drescher, Ex Officio, Texas Main Street Program
Debra Drescher has been State Coordinator for the Texas Main Street Program of the Texas Historical Commission for the past 10 years, and serves as team lead for both the state Main Street program and the agency’s Town Square Initiative.
Shelly Hargrove, Ex Officio, Texas Main Street Program
Shelly is the assistant state coordinator of the Texas Main Street Program and is based out of Austin. She is also founder/co-host of Great Main Street Adventures travel series working to strengthen downtowns from the private sector perspective. Shelly was the Main Street manager in the Great American Main Street Award-winning city of Georgetown, Texas, and previously in Breckenridge and Taylor, Texas.
Catherine Sak, Executive Director
Catherine was hired as executive director in 2007. She holds a Bachelors from Emory University and a Masters in Urban and Regional Planning from the University of New Orleans. Her experience includes nonprofit management and development, city planning, and project management of historic renovations. More information.
Committees and Annual Work Plan
TDA committees are responsible for many programs and services offered to members. Help us reach more Texas communities and sign up to serve today.
No travel budget required - committees meet via monthly conference calls. Want to learn more? Contact the TDA office.
Current committees include:
Anice Read Fund - facilitates awareness and growth of the Anice Read Fund, the grant fund founded by TDA and managed by Communities Foundation of Texas.
Annual Conference - provides a meaningful and affordable annual professional development opportunity for those involved in downtown revitalization in Texas.
President's Awards - provides a program that showcases the best in programs, projects and people in Texas downtowns. Spotlight downtown successes to a larger audience. Presents a program that provides a case study learning experience on which members can model local projects.
Education and Outreach - coordinates the Regional Roundtable and Downtown Assistance programs and identifies educational opportunities for members.
Legislative - ensures that TDA has a coordinated effort to monitor and provide information about legislation impacting downtowns at the state and federal levels to members. Please note that TDA is not a registered lobbyist.
Marketing - coordinates development of marketing materials and programs for TDA.
Membership - ensures that TDA membership continues to grow via recruitment and retention efforts.